Family game night is supposed to be harmless. Snacks on the table, laughter in the room, everyone together. But once Risk hits the board, the rules of the household disappear. Alliances shatter, rivalries ignite, and suddenly Mom isn’t Mom anymore, she’s your greatest enemy. That's why we came up with this campaign that leans into the beautiful chaos that happens when family dynamics collide with global domination.
By exaggerating everyday power struggles through the lens of the world’s most notoriously ruthless board game, we reveal a simple truth: Risk doesn’t just test strategy, it tests relationships. Because in this game, no one is safe.
