Every summer, the world sets off to explore.
But not everyone gets to come along.
Swiss Miss decided to flip the script by turning a winter classic into the hottest drink of the summer. With nothing more than a box of cocoa, a few spices from the cabinet, and a little imagination.
But not everyone gets to come along.
Swiss Miss decided to flip the script by turning a winter classic into the hottest drink of the summer. With nothing more than a box of cocoa, a few spices from the cabinet, and a little imagination.
WE CREATED FOUR GLOBALLY INSPIRED DRINKS.
NO AIRPORTS. NO BOARDING PASSES. JUST JOY IN A MUG.
With our #StirInSummer campaign, we asked fans to show us where they were taking their cocoa this summer and the answers poured in: backyards, balconies, rooftop sunsets, road trips, and yes… the couch.
we teamed up with Netflix to curate a watchlist of shows and movies that matched each destination so the flavors and the feels were perfectly in sync.
Finally we placed chalkboards placed in public spaces,
asking: “This summer, I sip Swiss Miss because…”
In the end, Swiss Miss didn’t just help people beat the heat or the FOMO.
We helped them stir up something new: a little wonder, a little warmth, and a whole new way to travel… without ever leaving home.
CW, AD: Ryder Griggs and MK Gunn
