Swiss Miss has always been a winter drink. We reimagined it as a summer escape.
When travel feels out of reach, each cup becomes a way to go somewhere anyway.
By drawing from how different cultures experience hot chocolate, Swiss Miss turns flavor into a form of travel.
AD/CW:MK Gunn + Ryder Griggs
Social Campaign that creates a place for UGC to live.
Next, we partnered with Netflix to pair a curated playlist of shows and movies tied to each culture with a household ingredient families can stir into their cocoa, creating an immersive summer experience with Swiss Miss.
We also placed chalkboards in public spaces to invite consumers to connect
with the campaign in a more personal, participatory way.
