hims

We wanted to unstigmatize men’s health and lean into the truth that for a lot of men, the hardest part of taking care of themselves isn't finding a solution, but admitting they need one. So I found a new way to start the conversation without saying a word. These license plates are loud, cheeky, and dead serious all at once because when men see themselves in the message, they’re more likely to do something about it. Hims helps them take control quietly, confidently, and on their terms.